Internet and Business Online

E-mails are one of the most personal ways to get in touch with your clients. After all, not everyone has all the time to surf your web pages and take note of the latest products you have in your catalog.

Here are 6 key ways to excel in e-mail marketing:

1. Use your name in the From field. Don’t sugarcoat your e-mail; it will only raise suspicion from your customers. Emails look more credible when they are coming from reputable business or persons.

2. Test your e-mails. It’s essential that you can send your message across even if you are only sending it through e-mails. That’s why you have to test them before you send to check that all features, including images are properly loading on your recipients’ end.

3. Personalize your e-mail. You can customize your message by using your potential’s full name. It’s actually a very old trick, but it always works. It’s because it never fails to capture the attention of your customers.

4. Don’t send e-mails to unsubscribed members. Once someone has unsubscribed to your list, make sure you remove him/her in your database. Otherwise, they will get annoyed thinking that you don’t respect their personal choices.

5. Avoid using dollar signs. This is a classic hint that you’re only trying to sell, not really giving them valuable information. Focus more on the benefits that your e-mail brings to your customers, and sales will simply follow.

6. Encourage your customers to view you as Trusted Sender. Your e-mail may end up in Junk Mail folder and thus deleted without being read. Encourage them instead to add your address in their Address Book. This way, your message will surely go to their inbox.

Do you want to learn more about how I do it? I have just completed my brand new guide to email marketing success, ‘Secrets of Email Marketing’

Download it free here: Email Marketing Secrets

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.